Ryan is a developer for WP Engine in Austin TX. During the day he manages WP Engine’s corporate web properties and writes quirky plugins for the community. At night he’s active in the Austin WordPress community, as co-organizer of the Austin meetup group, the Austin WordCamps, and the San Antonio WordCamps. In those rare moments when he’s not staring at a glowing screen, Ryan enjoys time with his amazing wife Cousett and two dogs exploring Austin’s beer and wine venues.
You’re running a WordPress site and installed Google Analytics on it. But are you actually using all that data to increase your profits or drive more traffic to your blog? In this session, we will cover the fundamentals of smart analytics that answer the questions you should be asking. You’ll start by figuring out what questions you should ask to build a more effective WordPress site. For instance, do you care about pageviews or just conversions? And on what day of the week should you publish new blog posts to generate the most ad revenue?
Once the right questions are in front of us, we’ll get down and dirty answering them with Google Analytics. You will create goals and reports to answer your specific needs, not just look at how many hits you got last month. Finally, with questions and answers in hand, you will develop simple strategies to continuously improve your site by A/B testing key elements of your web strategy.