Tony Zeoli is the founder of Digital Strategy Works, a 6-year old Asheville-based digital strategy consulting company developing elegant WordPress solutions with social media and SEO integrations for media and entertainment, restaurant, non-profit, and other small business and startup clients.
Tony has a solid background in product development, scrum/agile project management, information architecture, and content marketing, including search engine optimization and analytics. He has worked on hundreds of digital projects for startups and corporations, including Cablevision, the Associated Press, Target, WetSeal, 1-800-Flowers, Epic Records, Zondervan, Building Link, and UNC Chapel Hill.
In the past, Tony has presented at WordCamps NYC, Raleigh, and Asheville and he was the founding organizer of WordPress Westchester and WordPress Chapel Hill. Recently, Tony joined the All in One SEO team at Semper Fi Web Design to assist the company in a part time capacity as Community Manager.
Tony is also an accomplished house music DJ and founder of Netmix.com, where he hosts the Netmix Global House Sessions Podcast. He is also mixshow DJ and radio host of the Asheville House Music Society radio show on AshevilleFM.org at 103.3-LP FM in Asheville, NC.
Follow Tony on Twitter: @tonyzeoli
In this talk, Tony will walk through a case study on how to architect, build, and manage complex WordPress websites with virtual teams while managing client expectations. In a project of this size and scope, there are many lessons learned about site navigation and usability, as well as getting the right design aesthetic to deliver an experience that matches an establishments branding.
Tony will work through all the stages of design, development, and production of PosanaRestaurant.com, a restaurant website for one of the top restaurants in Asheville. From the initial site architecture, design, and project management, to hosting, content migration, SEO and social media integration, Tony will give an end-to-end look at how to effectively plan and deliver a solution that gets winning results.
Also in this talk, Tony will show how his team and the restaurant owners were involved every step of the way as they planned and architected a custom restaurant menu system using Advanced Custom Fields and planned for heavy mobile responsive usage by analyzing Google Analytics statistics. And, show how simple placement and click tracking on a phone number helps the business understand how customers interact with its website to make reservations.
With social media a huge part of restaurant, bar, and nightlife marketing today, Tony will discuss how applying social meta information in All in One SEO Pack to suggest the right title, description, and image in a social share extends brand identity in social media.